Direct marketing in a recession
Direct marketing in a recession
Expert advice, tips and case studies that show how
effective direct marketing can help your business weather the recession.
How to profile and get the best response from your data
Make the most of your customer data by proper profiling, segmentation and organisation.
Read the full article
More step-by-step guides
Direct marketing in a recession
David Thorp, director of research and professional development at The Chartered Institute of Marketing suggests how to make your marketing effective in a recession.
Read the full article
More how-to guides
Surviving the economic downturn
Jerome Fontaine of The Fournaise Marketing Group says you can learn lessons from SMEs on marketing in the recession.
Read the full article
The Fournaise Marketing Group (opens in a new window)
Improve your chance of a sale – for free
How a mail-order gift company is enjoying internet and mail-order success.
More direct marketing in a recession
Watch marketing expert and author Peter Mouncey talk about how to market more effectively.
